Life through a geometric lens: Max Mara Neoprism sunglasses.
 
Looking at the world through rose-colored glasses is so old-fashioned. These days, we prefer to look at the crumbling world in front of us through square glasses with round lenses. Why? Well, for one thing, they’ll make you smile when you see your reflection. And they’re part of a collaboration between Max Mara and creative duo CoopDPS. Industrial designer George Sowden and artist Nathalie Du Pasquier teamed up with Max Mara and eyewear experts Safilo to create a wearable piece of art.
Neoprism is a frame inspired by the brand’s Prism line, but with an op-art twist, combining simple geometric shapes in an abstract way. “That was our inspiration: the people we met, the atmosphere, the customer’s story and their context in the exponential, ever-changing growth of the fashion world,” Sowden said of the new sunglasses. They were released in a limited edition of 800 pieces in a fruity color scheme, as well as a more classic version - all black with subtle red details. A fine interplay of saturated tones and geometry defines both the sunglasses and the packaging, which includes a printed metal box with geometric patterning and a soft black case with the Prism emblem.